In an era where people pay at least $100/mo for a phone, $100/mo for internet, $100/mo for streaming services, etc. as long as the tool has demonstrable value people will pay it. That said $200 I think is a bit on the high side. I pay the $20/mo subscription and I’m very ok with that. I might even pay more but $200 is the point where I would consider other options even if not as good