I don’t disagree but I think you might have missed what is actually being sold here. From free shipping to cruises and steaming services and even membership cards the real thing that is being sold is convenance. Free shipping means I don’t need need to think about this aspect of my purchase, cruises are planned vacations, streaming services mean you don’t need to leave your couch and membership benefits range from access to services without individual purchase to notification of safety recall. Consumers should be informed and smart about purchases but none of these are inherently bad purchases for everyone. A family of 9 is going to find much greater value in a jumbo bag of chicken strips than a single individual.